Creation and use of a Product Catalog on Facebook Ads

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Facebook offers various types of ads. One of them is an advertisement for products from your catalog.

This kind of advertisement works for those who can't promote each single product individually, due to their large inventory. You would only need to set up the feed once, with all the product information in it. You will then be able to reuse this same ad in your future promotions.

Let's take a look at it, step by step.

You can create a catalog from the Catalog Manager or from your Facebook Business Manager.
Click on "Create a New Catalog" button.

The following window will pop up, asking you to choose from the number of different catalog types:
The following window will pop up, asking you to choose from the number of different catalog types:
In this example we would select the first option - Products.
In the following step you will be asked to choose an Ad Account that you want to use and also to give your catalog a name.

Now we need to add products to this catalog:
In this step Facebook will offer you to download a template - a sheet that you would be able to use for giving all the information about your products. Use this template if you don't have a written catalog yet.

If you're not planning to add more products to your catalog in the future, fill out your product template and upload it by choosing the "Upload Once" option.
However, if you're planning to update your product information in the future (add more products, change the inventory data, price, etc.), then you should choose the "Set a Schedule" option. Write your address in the catalog. Type your login and password (if your link has a password). Then set the frequency of updates and the currency that you're going to use. Facebook supports catalog in csv and xml formats. You can also set up a data feed by using the Facebook Feed plugin on Shopify, WooCommerce, BigCommerce or Magento.

Now let's talk about the hardest part - creation of the actual feed.

If you want to create the Dynamic Catalog, it'd be better to ask your developers to do this for you. They would be able to generate a catalog that would be connected to your project database. Once the data is updated inside the database, your Facebook Data Feed will also be updated automatically.

If you don't have a developer, you can try creating a feed yourself using the Google Sheets. Upload a Facebook template into your Google Drive and then fill it out. Google Sheets uses various tools for data import. You will be able to use these tools to make updates to your catalog. One of these tools is Zapier. It will allow you to upload data from your MySQL database or PostgreSQL or SQL Server.

Once you're done setting up the catalog, go to the File Menu, then click on "Publish on the internet" and choose your catalog list. Choose a csv file format. Once you click "Publish", you'll receive a link. This link is the address to your feed.
The last thing is to fill out the sheet. There are certain columns that must be filled out, while the rest of them are optional.

Column names should be in the first raw, exactly as shown in the template.